Top Ten Reasons to Advertise in Magazines

Magazines enhance advertising impact: Strong consumer experiences with magazines boost magazine advertising impact

Magazine ads last: Consumers refer to magazines multiple times – even saving them, giving advertisers the opportunity for added exposures.

Magazines supply credibility: Consumers trust and believe magazine advertising more than advertising in other media.

Magazines offer choice: Advertisers can choose from a wide range of titles, environments and “customizable” solutions that best suit advertisers’ needs.

Magazine creative connects: Magazine ad content makes consumers laugh, cry, think, desire, ponder, smile and more. In short, magazine ads make people react – and connect with advertisers’ brands.

Magazines provide reach – faster than you think: The top 25 magazines reach more teens and adults than the top 25 prime-time TV programs. The average magazine reaches almost two-thirds of its audience within a month’s time.

Magazines target efficiently: With a range of titles that appeal to specific demographics, lifestyles and interests, advertisers can hone in on the targets that fit their needs.

Magazines sell: Multiple studies have demonstrated that allocating more money to magazines in the media mix improves marketing and advertising ROI across a broad range of product categories.

Magazines provide rich experiences: Readers experience magazines in meaningful ways, including: I get value for my time and money, It makes me smarter, It’s my personal time out and I often reflect on it.

Magazines engage: 90% of magazine readers pay full and complete attention when reading magazines. Magazine readers demonstrate the lowest level of multitasking when compared with multitasking rates for other media.