VOL. 13, NO. 1
Departments
INVENTIVE GIFTS
So, you have a great idea for a medical device and
want to manufacture and sell it for the benefit of all the
world...and hopefully yourself as well. It’s time to
shift from inventor to entrepreneur.
BY BRUCE D. ARMON
POLICY POINTS
The Accreditation Council for Graduate
Medical Education and lawmakers both are seeking to limit
residents’ duty time to 80 hours per week. They differ in
whether to permit extensions of those limits for certain
situations.
BY JEFF ATKINSON
MARKETING MINUTE
Direct mail marketing is a tried and true
method of getting the attention of customers. You can use it to
tastefully attract new patients and get the attention of
existing ones. BY JULIE K. SILVER, MD
COMMUNITY PROFILE
CITY ON THE MOVE
Utica, New York has deep roots, but it’s not rigid.
Located midway between New York City and Buffalo on the Erie
Canal, Utica is moving from “smokestack to laptop”
with community spirit, cooperation, and a zest for health.
BY EILEEN LOCKWOOD
REMARKS
DUCKS IN A ROW The final assignment of your medical
education is the job hunt. If you do it well and have your
details prepared when you enter an interview, you’ll reap
the rewards for years to come. If you do it poorly, you could
find yourself doing it over.
BY DEB COLLIER
Citing low reimbursement and increased
paperwork, some physicians are refusing to care for Medicaid
patients.
Will it force the government to address
the problem or merely make the crisis worse? BY
JOHN ZICCONI
Illustration © Susan Levan
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BY JULIE STURGEON
Dr. Stephen Sinatra developed his own
line of supplements for his cardiology patients.
