VOL 12, NO. 5
Departments
(PDF FILES)
Legal Matters
Electronic transactions and patient
privacy rules are set to take effect in October and April. Be
sure you’re ready for them.
BY BRUCE D. ARMON
policy points
As Medicare reimbursement rates drop, some
physicians are unwilling to serve Medicare patients. Although
the service shortage does not seem widespread, a careful look
at how rates are established is due.
BY JEFF ATKINSON
Malpractice Guide
Before you entrust your financial future
to a medical malpractice policy, go through it with a
fine-tooth comb.
BY RICHARD VENTO
Marketing Minute
Creating a brand is a way to make your
practice stand out from its competitors. It includes making a
promise, keeping it, and letting the public know about it.
BY JULIE SILVER, MD
community profile
In the lively, picturesque East Tennessee
Valley, spunky Knoxville is thriving, thanks to civic
coalitions that have forged miracles for the city through sheer
determination and grit.
BY EILEEN LOCKWOOD
Remarks
Strategic planning is as important for a
physician practice as any other business. To be competitive,
you’ll need a clear picture of where your practice is
going and how to get it there.
BY NIELS K. ANDERSEN
@ Illustration / Susan Le Van
Taming the Pain Monster
PDF Lack of
knowledge, fear of regulatory scrutiny, and diagnostic
challenges can present hurdles to the treatment of pain.
However, standards and tools exist that can help you practice
and prescribe without undue fear of litigation.
BY LESTER A. PICKER
 | ||
PDF You won’t get rich, but if you like a
sense of community and seeing a wide variety of patients, a
rural practice setting may be right for you. Jobs are
abundant and the government has repayment
options for medical school loans.
|
@ Illustration /
Scott Baldwin | ||
BY DEBBIE FELDMAN
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BY STEVEN VAN YODER
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