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Do Your Part
Good doctors need to be “good insureds” to receive the
maximum benefit from their malpractice policy investment.

By richard vento      Published May/June 2005

Just as your patients’ health is best assured when they take positive, pro-active roles in prevention, treatment, and recovery, it is extremely important that you also take pro-active steps to prevent, mitigate, and lessen the likelihood of losing malpractice claims and lawsuits.
     The premiums you pay for your malpractice policy are for future service—assistance when you find yourself involved in a medical malpractice claim or lawsuit. Those three elements—prevention, mitigation, and minimization of damages—will give you the most value for your medical malpractice investment. Although most physicians do not see their premiums as an investment, I submit that it is an integral part of an investment strategy called risk management. You are maximizing the return on your investment of hard work by minimizing the risk of losing all or part of those returns due to a malpractice claim.
     Most insureds think of risk management solely in terms of prevention. While prevention is certainly a key element of the risk management process, it is only one part of the strategy.
     All physicians like to think they will not be sued for malpractice. However, the quality of your practice does not totally insulate you from litigation. I represented a group of world-renowned cardiovascular surgeons—their practices set the standard of care. Yet, at one time or another, each and every one was named in claims and lawsuits. These claims rarely were for culpable errors but rather for unrealized expectations and failure to achieve results only “higher powers” have the ability to achieve. The point is that no physician is immune from claims and lawsuits. Therefore, mitigating and minimizing damages are also extremely important aspects of risk management.
     What follows are suggestions on how to be a Good Doctor from from an insurance, law, and risk management perspective.

Prevention
Good Doctors think of their patients as customers, says Layton (Butch) C. Severson. Severson is the founder and principal of LC Severson Co. Inc. a Columbus, Ohio-based claims and risk management consulting company. He believes that bad customer relations causes more lawsuits than negligence.
He offers these customer relations tips for Good Doctors:

1.  Good customer relationships begin at the front desk with the receptionist. The patient has a right and expectation to be able to contact the doctor within a reasonable time.
2. The billing department needs to keep the doctor informed of any complaints or questions regarding billing. A disgruntled patient, right or wrong, is a lawsuit waiting to happen, and the first indication of an error, real or perceived, may well be a refusal to pay the bill.
3. Courtesy and patience can be rare commodities at times but they always pay big rewards.
4. Honesty is always the best policy. While the Good Doctor knows when to withhold certain detrimental information from the patient, disclosure is usually the best practice. When certain information needs to be conveyed to family members or care givers, be sure to obtain permission from the patient and document the consent.
5.  Respect confidentiality. Not only is it the law, but lack of confidentiality can also be extremely damaging to the patient. The entire office staff needs to be sensitive to confidentiality issues, as well as laboratory and other patient care providers.
6.  Avoid office delays. A patient who has to wait more that 30 minutes for a scheduled appointment will not be the best patient when they are finally seen—their vitals may not reflect their true health and an angry patient is rarely a good listener.
7.  Call backs should be made promptly and notes should be entered into the patient’s chart summarizing the discussion. Any problems should be called to your attention.
8.  Lab results should be communicated to the patient promptly and a hard copy of the results provided to the patient.
9.  Follow up with outside testing agencies for lab results.
     Maintaining good customer relationships does not mean, however, that you must accept or retain any patient, regardless of the patient’s demeanor and behavior. (Remember when Elaine in the “Seinfeld” television comedy became a “problem patient” and couldn’t keep a doctor?) Terminating a patient should be done over a reasonable length of time and in writing, with proper documentation.

Mitigation
When a malpractice claim or suit occurs, it is crucial that you have a good medical record to document and substantiate your treatment plan. These are also practices Good Doctors follow to help prevent claims and lawsuits and mitigate or reduce damages:
4  The medical record is THE only record of what is done or not done in the care of a patient—if it is or is not in the medical record, it did or did not happen. Proving otherwise is extremely tenuous.
4  Use the documentation techniques and guidelines that your medical specialty protocols demand.
4  Keep the medical record up to date. The time of a request for a copy of the medical record is not the time for adding late notes. If the patient has to be transferred or an on-call physician needs to review the chart, there must be an accurate, current picture of this patient’s condition in the record.
4  Writing legibly is mandatory, not only in charts but also prescriptions.
4  Good Doctors and their staffs know that the medical record becomes the prime document in a medical malpractice lawsuit and should never be altered. Write, date, and sign additional notes to correct errors.
4  Never include billing notes in the physician progress notes.
4  Enter only factual information or medical opinion—it saves later embarrassment and criticism by plaintiffs.
4  You may receive requests or court orders for medical records. Many requests for medical records are for other than medical malpractice actions. However, you need to comply with all of these in a timely fashion. Make certain that you copy what you send in the event more is added to the chart later—you know what was sent.
    John Kerr is an attorney and the vice president of risk management for PrimeCare Medical Inc., a Harrisburg, Pennsylvania-based correctional medicine provider. He advises physicians to be thorough in their diagnoses and treatment. While he should avoid the defensive medicine tactic of ordering redundant or unnecessary tests, the Good Doctor should be very aware of the standard of care and be certain enough to defend every decision at a deposition, if necessary.
     Kerr adds that the Good Doctor is not afraid to consult other physicians who may have more experience or expertise in a given area. He also emphasizes documenting your treatment decision in the medical record as soon as possible after seeing the patient. It makes the treatment decisions easier to defend.

Minimization
Sometimes bad things happen or someone thinks something bad has happened. At some point, even the Good Doctor gets that dreaded telephone call or claim letter from a patient or her attorney, or is served lawsuit papers by the process server alleging malpractice. Or, the Good Doctor may become aware of an untoward event or unexpected adverse outcome. The Good Doctor’s job now is to minimize the potential damages resulting from the allegation or event.

If you are presented with a claim or served suit papers, do not, under any circumstances, talk to the plaintiff’s/ insured’s attorney about the claim or lawsuit.  Do three things immediately:

1.  Consult your professional liability policy for the protocols to follow in the event of a claim or suit. Even an incident, occurrence, or untoward event may require certain actions on your part. While a Good Doctor will have read the policy before it was purchased, it pays to review it again. Every policy contains a section, usually called “Conditions,” which has a subsection called “Insured’s Duties in the Event of a Claim or Suit.” It will tell you what you need to do. Failure to comply fully and in a timely manner may jeopardize your defense and malpractice coverage.
2.  Contact your malpractice carrier or broker as soon as possible and report the claim/suit to them in accordance with policy protocols referred to above.
3.  Secure the medical records of the patient involved and avoid any temptation to alter the record. An otherwise defensible lawsuit is a lost cause if there is any evidence of record tampering or concealment of facts material to the case.
     Your insurance carrier will assign a claims representative to work with you on the claim and will be available to answer any questions you have. That person is a trained professional who will communicate with the defense attorney and others involved in your case. Remember that the defense team is provided to defend you in the legal action—they need to be dealt with openly and honestly. If you have questions, do not hesitate to ask for clarification. If at any time you feel uncomfortable with an aspect of your defense or a member of your defense team, you must communicate that to the carrier in an appropriate and professional manner.
     Should you become aware of an untoward event, or possible untoward event, you are legally obligated to fully disclose those facts to the patient and/or her family. Severson advises that, if afforded the time (as opposed to, for example, where a death occurs during surgery), that you step back and reflect on the facts and circumstances. Discuss the issue with a colleague, the hospital risk manager, or your insurance carrier claims or risk manager. After a calm, rational evaluation, then full, truthful, factual disclosure and even an apology is appropriate—”I’m sorry this occurred. How can I help?” Note:  A confession—”It’s my fault!”—is not appropriate, even if you are convinced that you are at fault.
     Many physicians fear the legal process and lawyers and tend to fight the system, says Kerr. He observes that many health-care providers do not understand the process. Often they even fear the defense team whose job it is to protect them. In depositions, it is important that the Good Doctor not be intimidated by the plaintiff’s attorney. Confidence in your medical decisions and the abilities and experience of your defense team will enable you to act from a position of strength. A rule of thumb is to present yourself as if your every word and action were in front of a jury or would end up on the front page of your local newspaper or television news program.
     An experienced medical malpractice defense attorney and in-house counsel for a medical malpractice insurer adds that a Good Doctor must actively participate in the defense of his case. This means 1) returning phone calls to the defense team promptly, 2) making yourself available for meetings, especially pre-deposition conferencing, irrespective of how much experience you have in being deposed. Pre-deposition counseling is critical to the case and similar to a pre-op work-up—no one wants any surprises! It is also helpful for you to share with your defense team any of your observations about the case that are not in the medical record.
    What if the Good Doctor does everything that the carrier requires of him and the insurer wants to settle a claim against the Good Doctor? Medical malpractice statistics peg verdicts in favor of the defense as high as 80-90 percent of lawsuits. However, settling a claim or lawsuit may sometimes be the best solution, as painful as that may be. Some settlements are made because there is some culpability on the part of the provider. Settlements are made that do not necessarily correlate with the degree of fault (nor are the amounts paid in those settlements). The insurance carrier may fear that a jury may find in the plaintiffs favor in spite of an absence of negligence on the Good Doctor’s part, or defense expenses may be too high to make continuing to fight a less-than-meritorious case pay. While some medical malpractice policies state that the carrier may not settle a claim or suit without your consent, that consent may also not be unreasonably withheld (the lack of consent frequently has consequences). Sometimes it is necessary to make a business decision that is adverse to your pride, your practice record, and what seems fair. It may be that the ultimate price of being a “Good Doctor” is knowing when to cut your losses.  g


Richard Vento is the president of Medical Risk Management Services, Inc., a malpractice insurance wholesale brokerage and consulting firm in Jamison, Pennsylvania. Reach him at rvento@medriskman.biz


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