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Unique Opportunities The Physician’s Resource
The Battle Over 
Certĩcate of Need
Physicians free of CON restrictions contend specialty hospitals can
provide better outcomes for patients and lower costs. Community
hospital leaders counter the laws are necessary to level the playing field.
Is it innovation or greed?

By JOHN ZICCONI    Published November/December 2004 

Dissatisfied with the surgical services at their local hospitals, 48 orthopaedic surgeons in Indianapolis recently took matters into their own hands and began building their own surgical specialty hospital. The 42-bed facility, which will be owned and operated by the physician group known as Ortho Indy, will have 10 operating rooms. It is due to open in March.
     The new facility will allow surgeons to “regain control of the patient experience” through more convenient scheduling, specialized support staff, better outcomes and lower medical bills, says Dr. John Dietz, the president of Ortho Indy. Physicians tried to improve these factors at their local hospitals, but met with resistance, he says.
     “I can’t even begin to describe the depth of that problem,” Dietz says. “We are so dissatisfied with apologizing to patients for the difficulties they have had in the hospitals.”
     Although months from opening, the physician-owned hospital has already set off a firestorm of protest, one that is repeating itself in metropolitan areas all over the country in states that have either abolished or greatly scaled back certificate-of-need (CON) laws.

Skimming the cream?
Doctors free from government regulation to open their own facilities are targeting high-profit procedures like orthopaedics and cardiovascular services. Neighboring, not-for-profit community hospitals are crying foul because they believe physicians like Dietz are skimming the financial cream from their bottom lines and leaving them economically vulnerable.
     As more high-profit patients receive care in either specialty hospitals or privately-run ambulatory care centers, community hospitals are left with an increasing percentage of money-losing or low-margin services like emergency rooms, obstetrics, and burn units, hospital administrators say.
     If physicians are allowed to get rich by cherry picking the most profitable procedures and only treating well-insured patients at their specialty-care facilities, community hospitals will close, leaving no one to run essential emergency services or provide charity care to the more than 50 million uninsured and underinsured Americans, critics charge.
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     “We see the potential damage these facilities may do to the fabric of society,” says Kevin Leahy, the president and CEO of St. Francis Health Services, which run 12 non-profit hospitals, including three in the Indianapolis area.
     “The problem with specialty hospitals is they usually do not carry their community burden for the underinsured such as Medicare and Medicaid patients and the non-insured indigent population,” Leahy says. “If organizations are allowed to come into states that don’t have CON and aren’t regulating for-profit enterprises, they will cut into the frail hospital margins that exist. As the population ages and demand for health care grows, somebody has to be around to take care of all of society’s needs.”
     Dietz and other physician investors in specialty-care facilities believe community hospitals are overreacting. In Indianapolis, Ortho Indy’s new facility will contain just 42 of the city’s more than 7,000 hospital beds. Even though the physician group commands about 25 percent of the area’s orthopaedic market, Ortho Indy doctors plan to do just 30 percent of their surgeries at their own facility. The rest will be done-as they are now-at neighboring community hospitals, Dietz says.
     Ortho Indy physicians will see patients and perform surgery in whatever facility is best for the patient, not where they think they can make the most money, Dietz says.
     “The concept that we are against the hospitals is incorrect,” Dietz says. “We work in the hospitals... When hospital administrators say they provide millions in charity care, I have to get up and say ‘Sir, who is doing that charity care? I was in the emergency room at 3 a.m. doing that charity care. Your facility happened to be where I did it, but the care was rendered by us.’ And we are going to continue to do that, and we always will.”
     Supporting community hospitals is important, but so is containing health care costs and providing the highest quality care possible, Dietz says. Specialty-care facilities are more efficient and better suited to achieving patient satisfaction, he says.
     “One aspect of health-care cost is efficiency,” says Dietz, who projects he will perform two-to-three times as many surgeries at his new specialty hospital in the time it takes to do just one in a community hospital. “Our concept is in line with what people call the focus-factory model:  you build small, highly efficient facilities that do just one thing and do it extremely well. Hopefully that drives down the cost of doing business.”

Economic credentialing
Battles over specialty hospitals are raging nationwide. The Ohio Health network recently canceled the privileges of doctors who invested in a competing orthopaedic specialty hospital—a phenomenon known as economic credentialing—while the Baptist Health network in Little Rock, Arkansas, has threatened to do the same to physicians who invest in the nearby Arkansas Heart Hospital, which is majority-owned by MedCath, a North Carolina-based, for-profit heart hospital chain.
     Officials with these institutions declined to comment for this story.
     “The development of specialty-care facilities is fueling what is amounting to be a war between hospitals and physicians,” says Tim Maglione, the senior director for government relations at the Ohio Medical Association. “A major hospital here in Columbus (last spring) revoked the privileges of 17 very qualified, very competent, very good physicians from its medical staff solely because they went out and tried to create a better way to take care of their patients, i.e. building a specialty hospital.”
    Situations like the ones in Ohio, Arkansas, and Indiana have gotten so ugly that in November 2003, at the urging of the American Hospital Association and others, Congress enacted an 18-month moratorium on reimbursing physicians who provide Medicare and Medicaid services at niche facilities in which they are investors. (See “Behind the Ban,” next page.)
     Although the law exempts facilities that have either already been built or are under construction, the moratorium essentially stopped new specialty hospital construction nationwide. Lawmakers are using this time out to study both the monetary and societal affects of community hospitals losing market share.

The pros of CON
Niche providers do not set up shop everywhere. They are attracted mainly to metropolitan areas, and proliferate mostly in states that have either abolished or greatly relaxed their CON laws. About two-thirds of all specialty hospitals are located in just seven states, (see above) a study by the U.S. General Accounting Office (.pdf) concluded. Twenty-three states—all with strict CON laws—have no specialty hospitals.
MAP CON LAWS.eps
     CON supporters tend to be anti-niche provider and use this data to show why government regulation of everything from hospital construction to the purchase of technology like MRI and CT is needed to ensure a healthy, cost-effective health-care marketplace.
     Without government regulation, CON supporters believe every community hospital would want the latest technology to enhance its competitive position, and entrepreneurs would set up free-standing services regardless of community need. The cost of building and operating these facilities would result in incentives to perform unnecessary procedures, which would drive up health-care costs, they say.
     CON requires applicants to show government regulators not only the financial feasibility of their proposal, but submit a detailed analysis of the community’s health-care system to show that the requested project is medically necessary.
     “In Illinois, we have not had an influx of niche hospitals, and CON may be the reason for that,” says Ann Guild, the vice president of the Illinois Hospital Association. “The niche companies tend to target non CON states.”
     Pennsylvania abolished CON during the mid 1990s. Now Harrisburg finds itself embroiled in controversy because Holy Spirit Hospital recently opened a $75 million cardiac specialty wing to compete with nearby Pinnacle Health System’s well established, 30-year-old heart center. Had CON still been in affect, Holy Spirit likely never would have received permission to build, state health officials say.
     No one at either Holy Spirit or Pinnacle would comment, but Pennsylvania medical observers don’t believe there are enough patients for both heart centers, and predict Holy Spirit’s investment will drive up costs for other medical procedures as both hospitals cost shift to cover expenses.
     The issue has prompted some Pennsylvania lawmakers to consider reestablishing CON laws.
     “You can’t help but wonder how we are going to recoup that $75 million,” says Scott Johnson, the executive director of the Pennsylvania Senate’s public health and welfare committee, and a top aide to committee chairman Harold Mowery, a Republican who serves the district that includes Holy Spirit.
     “Is somebody anticipating in central Pennsylvania we are going to be doing more heart procedures? I don’t think so,” Johnson says. “We are going to be doing the same number of procedures, but now in two different buildings. Yet somewhere along the line that $75 million is going to have to be made up.”

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Dr. John Dietz is the president of Ortho Indy, a surgical specialty hospital under construction in Indianapolis.  

photo/ ©2004  
drew endicott