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Prestigious Brickell Avenue is the banking
and business center of Greater Miami.
@ 2005 John Gillian
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Miami Sizzle
South Florida is just as glamorous and
glitzy as you’ve heard, but
what you may not know is that it’s more then a great place to visit, It can be a great place to practice as well.
Paul Katz, MD, represents the typical 21st
century Miami resident. He spent a majority of his rheumatology
career in Washington DC—and the new millennium brought an
opportunity to take an administrative position as senior vice
president and chief medical officer at Mt.
Sinai Medical Center in
Miami Beach, Florida.
“I didn’t
have any ties or connection to the area other than, like most
people, spending time down here on meetings or vacation. But I
liked the job and fell in love with what the area has to
offer,” he says.
Dermatologist Loretta
Ciraldo, MD, understands the attraction implicitly. She was a
New Yorker for the first 30 years of her life, but moved to the
beach when her husband accepted a two-year fellowship with the University of Miami.
That was in 1983. “We were so lured by the tremendous
opportunities of living here, we never left,” she says.
Both physicians found
a Miami that contrasted with their perceptions. For starters,
it’s no longer a place where the old folks go to spend
their last days in the sun. Katz’s statistics reveal the
mean age of residents in the Miami Beach section is a mere 40
years old—a far cry from the Medicare scene. “The
resurgence of South Beach and the MTV Music Awards are now
showing that this is a much younger and more vibrant community
that it was years ago,” Katz says. “That was the
biggest surprise to me.”
Ciraldo’s surprise
came from a different angle. From watching hit prime-time
dramas like Miami Vice and later CSI:
Miami, she assumed the city was a
danger zone. While the 2004 FBI
Crime Report statistics do show
Miami is worse than the national average in murders and
robberies, it scores safer than average in rapes. And the
average resident doesn’t have any of these statistics on
his radar screen. “I feel very safe living here,”
says Ciraldo.
Today, many of the
physicians these professionals recruit to the area also arrive
with a misperception of the ethnic mix. For one thing,
physicians don’t need to speak Spanish to communicate
with their patients. Katz admits he’s certainly
tongue-tied when it comes to second languages. “It can be
helpful, but there are a lot of very, very successful
physicians here whose Spanish is non-existent,” he notes.
“Fortunately, for those of us who are not conversant, the
vast majority of Spanish-speaking people are very fluent in
English. They can usually take care of those of us who
don’t speak it so well!”
Of course, specific
neighborhoods do look for specific bi-lingual candidates, says
Martin Osinski, the president of Miami-based American Medical Consultants, a health-care recruitment and consulting firm,
but in some cases French or Haitian is the magic word.
That’s because Miami’s population roughly consists
of one-third Caucasian, one-third Latin and one-third African
American. Ciraldo is from an Italian background, and is proud
to announce Miami-Dade County is home to 60,000 of her
countrymen. “There’s a very nice mix of
ethnicity,” she says.
City officials say all
cultures are finding a niche in the area. For instance, the Royal Palm Crowne Plaza Resort, an oceanfront property opened in May 2002, is
the first African-American owned and operated resort hotel in
the United States. Urban Beach Week, held over Memorial Day weekend, transforms South
Beach’s famous Art Deco district into a hip-hop paradise,
while events like the Bahamas Goombay Festival bring the party—complete with
costumed junkanoo groups—into Coconut Grove’s Grand
Avenue streets for a week in June.
The modern Miami
Miami in 2006 reflects the good life.
Statistics at the Florida Agency for Workforce Innovation reveal that the number of people employed in the
leisure and hospitality market increased monthly during 2005.
As of August 2005, Miami-Dade County’s taxable restaurant
sales reached $2.3 billion for the year, a 9.8-percent increase
over 2004.
The culture of
entertainment reigns in many parts of the city. Hotel pools,
restaurants, stores, and nightclub dance floors are no
strangers to celebrities like J Lo, Oprah, Tobey Maguire, Cher,
Leonardo DiCapro, Mick Jagger, Jack Nicholson, Will Smith, Al
Pacino, Harrison Ford, Lenny Kravitz, Cameron Diaz, Rene Russo,
Tim Allen, Tyra Banks, Andy Garcia, and Denzel Washington.
According to the Greater
Miami Convention & Visitors Bureau, commercial shoots alone generated an economic impact
of more than $36 million in 2003. They included spots for
Wendy’s, Daimler-Chrysler, Nestea, McDonald's, Mercedes
Benz, and Verizon. In 2003, movies including 2 Fast 2 Furious, Bad Boys II, Out of Time, and Stuck on You shot on location here hauled in another
$185 million in revenue.
The Miami
International Film Festival is
attracting international prestige. The former co-director of
the Sundance Film Festival now serves as its director. But
it’s just one in the mix: The Brazilian, Latin
American, Gay and Lesbian, Jewish, and Made in Miami film
festivals also draw cineastes.
Then there’s the
modeling allure. In February, look for the crowds on Ocean
Drive straining to get a peek at the Ford, Elite, Wilhelmina,
and Next models competing in the Dodge Volleypalooza Model
Volleyball Tournament.
And don’t forget
the music stars. Ricky Martin, Jon Secada, Enrique Iglesias,
and Gloria Estefan own homes in this city; Sony, EMI, WEA, and
Polygram each have Latin American offices in Greater Miami. No
wonder an AOL-Travel & Leisure poll recently ranked Miami
the number one city in America not only for the singles scene,
but also for Latin beat.
Classical culture also
manifests itself here. Downtown Miami will soon throw open its
doors to a new symphony hall and cultural center for orchestra, opera, and ballet
performances. And in true South Florida style, Carnival Hall won’t
be just any venue—designers bill it as one of the largest
performing arts centers in the world, thanks to its three
state-of-the-art performance venues, an education center,
expansive outdoor plaza, and a historical landmark 1929 Art
Deco tower.
Play time is high time for
residents, and the outdoor fun is endless. Wildlife aficionados
take advantage of everything from hunting alligators from
airboats in the Everglades National Park to ooohing over the
3,000 exotic animals at Parrot
Jungle Island. The Miami Seaquarium
(yes, the same one made famous by the 1960s television show Flipper), Metrozoo,
and Monkey Jungle also
feed human’s appetites for watching the animal kingdom up
close and personal.
Natural Health magazine dubbed Miami the
healthiest city in America in 2002, in large part due to the
sheer number of golf, tennis and sporting facilities in the
area. The more adventuresome might take up kitesailing, a
relatively new sport, which involves manipulating a massive
kite as it pulls you across the water. One moment you’re
surfing, the next you’re airborne, hang-gliding over
boats. Those who value their bones stick to parasailing,
yachting, snorkeling, and diving. Fifteen years ago, the city
supported one major sports team. Now it hosts four: the Heat (basketball), the Dolphins
(football), the Marlins
(baseball), and the Panthers (hockey).
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