UOtint.eps
Unique Opportunities The Physician’s Resource
   Community profile

Physicians

Recruiters



Search Oppor
Capital City on the Prairie
Industrious residents of Lincoln, Nebraska credit sturdy forefathers
with turning a prairie-grass outpost into a thriving green zone.

By eileen lockwood      Published May/June 2005

Warning to newcomers:  Beware of the “scarlet fever” that rages through Lincoln on many fall Saturdays. Its epicenter is Memorial Stadium at the University of Nebraska, where diehard football fans, swathed in red, cheer on the perennial champion Cornhuskers. By game time, the 77,000 “residents” make Memorial Stadium the state’s third most populated area.
     The Big Red gatherings have been defining events in Lincoln— and the whole state—since at least the 1920s, when the team first hit national charts. But it was in the 1960s that supercoaches Bob Devaney and Tom Osborne stoked the red fever to pandemic proportions. All 268 games since 1962 have been sellouts.
     New physicians in town might feel they’d be left out of the revelry, but not to worry. “You may have to inherit the season tickets, but businesses buy them and other people do share them with you,” says Bob Bleicher, MD. “Or, if you just go to a game and look around you’ll find people hawking them. I know someone who says there’s not a time when he couldn’t get two to four tickets that way.”
     Besides, adds family practitioner Dale Michels, MD, “Obstetrics is part of my practice, and it’s not a good idea to go to a game when you’re on call.” Michels says he “enjoys but doesn’t die for” football, and occasionally joins the stadium crowd.
    Luckily, there are other sports in town, including Bleicher’s favorites— Junior A hockey and soccer. And in summer, baseball fans can watch the Saltdogs, an independent team organized in 2001, filling a 40-year void in post-college hardball.
    Other Lincolnites dream of winter for skating and cross-country skiing. Not even Lincoln’s lack of hills can discourage sledding enthusiasts. “We create our own hills,” says Wendy Birdsall, the president of the Convention and Visitors Bureau. For example, sledders often glide down the curved side of a dam built on Salt Creek to control the flooding that once plagued the city. Salt, Oak, and Antelope Creeks are the closest things to rivers anywhere near Lincoln.

Forcing success
This lack of rivers and hills was among the factors that led many people to believe the city had little chance of thriving. In fact, when Lincoln became the capital of the newly established state, diehards in Omaha, which had been the territorial capital, gloated that the town had “no river, no railroad, no steam wagon, nothing.” Heaping on more scorn, the Omaha Republic predicted:  “Nobody will ever go to Lincoln who does not go to the legislature, the lunatic asylum, the penitentiary, or some of the state institutions.”
     Although there was some logic to the statement, the writer turned out to be wrong. “There isn’t any reason for that city to be there,” agrees former Chamber of Commerce president Paul McCue. A capital city should be in the middle of the state, and Lincoln is a short 60 miles from Omaha, which hugs the eastern border. But in the 1860s, it was the last outpost before the western “desert,” an area that the pundits thought, wrongly again, would never be settled.
     Lincoln, whose population is edging toward a quarter of a million, has recently captured such magazine accolades as 20th best city for families, fourth best place in the U.S. (of 329 metro areas) for business and careers, and “five-star quality of life” metro area. Its businesses include at least 20 large insurance companies and some 200 manufacturers, among them two Fortune 100 corporations. One of its large employers is none other than the Burlington Northern Santa Fe Railroad, a final consolidation of at least five lines that came into Lincoln starting in 1870.
    Despite proximity to Omaha, with its cutting-edge hospitals, Lincoln has become a regional medical destination in its own right, complete with two major medical centers, a new heart hospital, and a psychiatric hospital. Plus there is Madonna Rehabilitation Hospital, with a unique range of services from state-of-the-art physical rehab to nationally recognized research projects and a prevention and wellness agenda. Coming in 2006:  Lincoln’s first medically-based fitness center.
     Lincolnites are proud of their “state-of-the-art” downtown, too. “It’s a wonderful, lively place,” says McCue, who now lives in Florida. He was surprised on a recent visit to discover that “it’s hard to get a restaurant reservation,” even on weeknights.
     When, as in other cities, traditional shopping fled to suburban malls, Lincoln’s downtown stayed alive as a business and financial district. Beautification efforts began in 1979 when Centrum, a former downtown mall, opened and the streets were punctuated with benches, fountains, kiosks and trees. Based on that and several other factors, Harper’s Magazine named it the “Number One American City for Liveability” that year.
    The resuscitation of Historic Haymarket Square, a multi-block area where farmers and merchants once peddled their products, spiced up the downtown entertainment scene. In the 1990s, warehouses were converted to galleries, specialty shops, and restaurants. Among the popular and unusual eateries in the district are the FireWorks Restaurant, where all the cooking is wood-fired, Lazlo’s Brewery & Grill (Nebraska’s first brewery), and Baciami, a tapas bistro.
    Lincoln has other unique dining options as well. If the football hex is still on you, you can make an end run to Bob’s Gridiron Grille and Pigskin Pub, where there’s a 20,000-item collection of Cornhusker memorabilia.

Friendly, generous, and modest
A neurosurgeon who grew up in northeast Nebraska and educated in larger cities, Pierson appreciates both his patients and colleagues in Lincoln. “It’s a nice population,” he says. “The patients are enjoyable to work with. Families generally comprehend what we’re trying to do, and there are good, skilled nurses.” Pierson received his medical degree from Columbia University and completed residency at the University of Minnesota - Minneapolis and the Mayo Clinic in Rochester before going into practice in Lincoln in 1978. Of his affiliation with Saint Elizabeth Regional Medical Center, he says that, in an environment where doctors, nurses, and technicians depend heavily on each other, “we’re seldom disappointed.”
    DuWayne Carlson, MD arrived in Lincoln last October to take charge of the orthopaedic trauma center at BryanLGH Medical Center, a two-hospital complex resulting from a 1996 merger. (The LGH stands for Lincoln General Hospital.) Although he attended Union College, a small Lincoln institution, and his wife is a Lincoln native, his education took him to California for a medical degree, Chicago for residency, and practices in Indianapolis and Phoenix. “I got burned out,” he admits, and started looking for another position, preferably in a smaller Midwestern city.
     “A consulting firm for trauma physicians gave me two choices,” says Carlson. “One was Lincoln. We asked for divine guidance, and this is where we settled. It’s big enough to warrant someone with my specialty, but not so big as to have much crime and other big-city problems.”
     Carlson’s previous experience may have given him a perspective that long-time residents don’t have. “I’ve worked in enough (other places) that I would say the network among employees at BryanLGH is fairly tight and more like family,” he says.
     Barbara Keating, the research director at the Convention and Visitors Bureau, moved to Lincoln five years ago and is charmed by the friendliness of the whole city. “If somebody’s in trouble, (the neighbors) are right there,” she says.
     Carlson attributes the atmosphere to “Midwestern hardworking attitudes and conservative values,” traits often credited to Nebraskans, as well as friendliness, stoicism, generosity, stubbornness, and modesty. Historian Dorothy Weyer Creigh writes that the traits are legacies from late 19th-century Czech and German immigrants. Along with other pioneers, they realized that, “no amount of bragging could bring forth rain or stop the winds, and that work, rather than words, would create the kind of life they wanted,” Creigh says.

Brain drain control
In spite of Lincoln’s amenities, exodus for bigger markets has been a concern in the medical community. “When I was growing up, the loss of talented workers was a frequent topic in the state legislature,” Pierson remembers. One reason keeping medical talent in Lincoln was a problem was that the state university medical school is in Omaha.
     Things seem to be changing now, he says, adding that he’ll take some credit for “reversing the brain drain.” His practice now includes two neurosurgeons and a physiatrist from New York, a spinal orthopedist from Boston and an interventional radiologist from Korea. County medical society statistics back him up. In the last two years, some 25 percent of newly hired physicians have come from outside the city, including international practitioners.
    These new arrivals surely add to what Lincoln Arts Council director Deb Weber calls a “jammed” downtown on the first Friday of every month. The special nights are set aside for after-hours art walks, complete with food and drink.
    Weber proudly counts no fewer than 65 arts organizations in the city, from small groups like the Lincoln Irish Dancers to the 75-year-old Lincoln Symphony.
    Lincoln has recently become one of America’s larger resettlement communities for international refugees, prompting an innovative arts council program called the New American Folk Art Project. It’s a way to help newcomers keep their arts and musical traditions alive and to introduce them to others through concerts, gallery showings, and other public events.
    A business-related “brain retention” project spurred development of the University of Nebraska Technology Park in 1996. It marries high-tech employers to high-tech university researchers and graduates in an atmosphere conducive to creating new processes and products. Today a once-vacant, 137-acre plot holds 18 companies and organizations with 745 employees. It’s a North American engineering support center for two divisions of Siemens AG, the multi-national medical systems firm, and the financial/software nerve center for Cabela’s, the sporting goods empire.
     Startup biotech firms are the park’s most promising ventures for the future, says director Steve Frayser. “We take inventions from the university and try to convert them into commercial products.”
    One poster child for the park is GeneSeek, founded by a U of N professor and a local entrepreneur. Today, in a state dominated by agriculture and meat production, it’s the U.S. leader in genetic screening for swine and cattle. The USDA used GeneSeek to rapidly identify the origin of the animal found with Mad Cow Disease last year. Another promising group is the Nature Technology Corporation, whose work involves producing vectors used in gene therapy and trying to create DNA vaccines.

1 |  2




@ 2005  UO Inc.      www.uoworks.com      800-888-2047