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marketing your practice
“Shoestring Marketing” By Julie K. Silver, MD
By John Barnes and Richard Richardson
Building your business using brains not
budget.
By Jeanette McMurtry
Big Business Marketing for Small Business
Budgets shows small business owners how to make the most of
their limited marketing dollars by capturing the lifetime
loyalty of their most valuable customers.
By Jay Levinson
The guru of the Guerrilla Marketing
series, with over a million copies in print, teaches
entrepreneurs how to market aggressively without spending one
cent. Levinson, the authority on big-business marketing on a
small-business budget, takes this concept one step further by
offering scores of marketing ideas that are completely free. He
proves that aggressive marketing doesn't have to be expensive
if you use creative and unconventional means.
“Making Connections On Line” By Marcia Layton Turner
By Jay Levinson, Al Lautenslager
Whether your goal is to develop a complete
marketing plan or to focus on improving a specific component,
this is the book for you. From competition and research to
execution and expansion, you get 30 action plans via guerrilla
marketing tips, methods, ideas and values-where the major
ingredients are time, energy and imagination, not hard-earned
profits. And on each and every day you’ll have developed
plans to improve and re-engineer a piece of your overall
marketing blueprint to maximize profits and increase customers.
“Your Marketing Black Bag” By Julie K. Silver, MD
The Marketing Toolkit for Growing Businesses: Tips, Techniques and Tools to Improve Your
Marketing
By Jay B. Lipe
A small business marketing manual that is
both comprehensive and simple to use, it covers all the
marketing basics you need for long term growth. Chapters on
marketing plans, branding, copywriting, search engines,
marketing metrics, successful implementation, a glossary with +
words...and more. This book is a must read for any small
business wanting to get its marketing house in order.
The Rainmaker's Toolkit: Power Strategies for Finding, Keeping, and Growing
Profitable Clients
By Harry Mills
Text presents the most effective way to
generate and sustain profits and growth in any industry, even
in the face of stiff competition and tough market conditions.
Designed to help professionals in all industries.
“GOOD CAUSE MARKETING” By Julie K. Silver, MD
By Peggy Linial
This book is geared specifically for the
small business and the small community nonprofit. You will see
step by step how to select a charity to work with, how to
generate publicity, and give most effectively so that both the
profit and nonprofit gain. There are also examples of turning
down a request gracefully when you must, an uncomfortable
situation for a community business.
By Joe Marconi
Draws important distinctions between a
business embracing a cause and the broader issues relating to
social responsibility. Marconi outlines what a commitment to
socially responsible business and marketing can mean in terms
of a company’s image, reputation, market share, and
profitability.
By Richard Earle
This book examines how to effectively
strategize and develop a public-service advertising campaign
that seeks to change strongly ingrained behavior or firmly held
beliefs. Presents several case studies and 75 storyboards from
actual cause advertising and print ads.
“THE POWER OF WOMEN" By Julie K. Silver, MD
By Martha Barletta
Presents a compelling business case for
why marketing professionals, men and women alike, should
allocate real dollars and undivided attention to the largest
untapped market in the world: women. She then explains why and
how women reach different brand purchase decisions than men,
and provides a detailed field guide for creating and executing
a complete marketing plan that targets women.
By Faith Popcorn
190 million female consumers . . . $4.4
trillion in buying power . . . one book -- the national
bestseller now in paperback and newly revised -- that tells you
how to reach them.
“MARKETING WITH INTEGRITY" By Julie K. Silver, MD
By Sharon Drew Morgen
Based on the idea that buyers have their
own answers, this unique new sales paradigm features
ready-to-use advice on how to find the right buyer quickly,
eliminate unqualified prospects with the initial call, assist
buyers in finding their own solutions, and increase revenue
substantially.
By Rick Crandall
A guide to marketing and building
relationships with customers to achieve success. Directed
primarily to entrepreneurs, small business owners and solo
service providers. Over 1000 practical tips are offered.
By Ron Willingham
Teaches a process of self-evaluation to
help you become a stellar salesperson in any business climate.
Once you've established your own goals and personality traits,
you'll be able to evaluate them in your customers and adapt
your styles to create a more trusting, productive relationship.
"CHARM SCHOOL" By Julie K. Silver, MD
By Ann Marie Sabbath
Career Press; 2nd edition (February 15,
2002)
Ann Marie Sabath, the "Ms. Manners of
the Midwest," according to USA Today, offers to-the-point
solutions to the most commonly asked business etiquette
questions. She helps readers overcome moments of indecision,
giving them the ability to function with the confidence that
the impression they are making is a positive one.
By Peggy Post and Peter Post
HarperResource, 1999
In today's competitive business
environment, good sense and everyday manners can make the
difference between getting ahead and being left behind. In The
Etiquette Advantage in Business etiquette authorities Peggy
Post and Peter Post show you how to meet the challenges of the
business world with the kind of self-confidence and poise that
will propel you to the top.
By Mary Mitchell
M Evans & Co, 2003
This book goes where no book has gone
before-it links business success directly to good manners. Mary
Mitchell knows and shows that what is best for any business
situation is that all parties are treated with respect. This
isn't as easy to pull off as it sounds since we are all
connected 24/7. It's hard to know where the business day ends
(or if it even does). Likewise business gatherings have moved
from formal dining to all types of social situations from
buffets to lunch at the gym after a game of handball. This
means that we must be on our best behavior for every type of
business situation (in and out of the office) while maintaining
a professional sensibility.
By Ronna Lichtenberg
Hyperion, 2002
The essential guide to take your work life
to new heights of success, effectiveness, and fulfillment.
Drawing on hundreds of interviews with successful people --
from Fortune 500 chairmen to giants in the entertainment worlds
-- this is a practical and inspirational look at the new rules
of business: how to forge the relationships that will get you
your next job, your next career, or your next loyal client.
"A LOYAL CONTINGENT" By Julie K. Silver, MD
By K.C. Warner
By Anne-Marie Nelson, et al
Discusses what patients expect from health
care and health-care professionals, and how this knowledge can
improve clinical care and customer satisfaction.
"DOCTOR ON THE WEB" By Julie K. Silver, MD
By Thomas Wong
Tips to promote your web site and increase
traffic.
“GO DIRECTLY TO YOUR PATIENTS"
By Julie K. Silver, MD
By Lois Geller
Crisp Pubns.
A "quick start" approach which
any entrepreneur can use to expand their business.
Kathy Kobliski
PSI Research - Oasis Press
An ideal primer on the ins and outs of
advertising and how to get the information you need to pinpoint
your advertising objectives. Complete with worksheets that help
you take the guesswork out of buying ad space or time,
understanding the lingo, plus targeting your defined market
with the best medium.
"BRAND YOURSELF" By Julie K. Silver, MD
By Al and Laura Ries
HarperCollins
The definitive text on branding,
distilling the complex principles and theories espoused in
other long-winded, high-priced professional marketing tomes
into twenty-two quick and easy-to-read vignettes. This book
provides the expert insight you seek on business's hottest
topic in less time than an airplane ride.
By John Mariotti
Capstone Pub
The rules of branding are changing by the
minute - smart advice to keep yours on top.
By Jack Trout and Steve Rivkin
(Contributor)
John Wiley & Sons
In today's global marketplace and at its
lightning-fast rate of change, it's not simply about what you
or your product can do, it's about what you do differently from
everyone else.
By Duane Knapp and Christopher W. Hart
McGraw-Hill Trade
How Starbucks became Starbucks and other
secrets of branding success. Aimed at managers, not just
marketers, a famed consultant presents a powerful prescription
for understanding, building, and sustaining brand equity.
"FIVE HABITS OF SUCCESSFUL
PHYSICIANS" By Julie K.
Silver, MD
By Stephen R. Covey
Simon & Schuster
A holistic, integrated, principle-centered
approach for solving personal and professional problems. With
penetrating insights and pointed anecdotes, Covey reveals a
step-by-step pathway for living with fairness, integrity,
honesty, and human dignity -- principles that give us the
security to adapt to change and the wisdom and power to take
advantage of the opportunities that change creates.
By James Waldroop and Timothy Butler
Doubleday
A compelling exploration of the behavior
patterns that cause people to undermine their careers--as well
as specific advice on how to overcome them. For anyone seeking
to achieve their career ambitions.
By James Collins and Jerry Porras
HarperBusiness
No tables, charts, or obfuscatory language
interfere with the presentation and development of consultants
Collins and Porras' premise that visionary companies withstand
tests of time and fads. On the basis of five years of research,
they pinpoint six characteristics of the best American
institutions.
By Price Pritchett
Pritchett Pub Co
The sequel to the best-selling New Work
Habits for a Radically Changing World. It will provide your
employees with 10 easy-to-follow guidelines for improving
performance in today's supercharged world of corporate
change--without sacrificing control of their personal lives in
the process.
"GOOD BUZZ, BAD BUZZ" By Julie K. Silver, MD
By Ivan Misner and Virginia Devine
Bard Press
This updated, information-packed new
edition offers you a proven model for developing your own
word-of-mouth marketing plan
By George Silverman
AMACOM
Contains dozens of detailed techniques for
how to launch your own word-of-mouth campaign.
By Emanuel Rosen
Doubleday
Pinpoints the products and services that
benefit most from word-of-mouth marketing, offering strategies
for creating and sustaining effective word-of-mouth campaigns.
Draws from over 150 interviews with executives and marketing
leaders.
By Godfrey and Gregory J. Harris
Americas Group
101 easy and inexpensive ways to promote
your business.
"ROADMAP TO SUCCESS" By Julie K. Silver, MD
By Michael Allison
John Wiley & Sons
This comprehensive book/disk set shows you
how to create and implement an effective strategic plan using a
simple, seven-phase process that covers everything from
defining your mission and setting your course to initiating,
monitoring, and streamlining your plan. The workbook is
designed for nonprofits of all shapes, sizes, and budgets, and
can be easily adapted to fit any time frame. The package comes
with field-tested worksheets, checklists, and tables in both
print and disk formats, plus a sample case study that
demonstrates strategic planning in action from start to finish.
By Bobb Biehl
Broadman & Holman Publishers
Every organization runs the risk of being
stunted by the lack of a clear simple plan. After 20 plus years
as the President of Masterplanning, Bobb Biehl has used the
process and principles in this book to help over 200
teams in their planning process.
By Robert Bradford
Chandler House Press
Future success? or future shock? Only
companies that plan ahead will survive the changes in business
today--and tomorrow. This book is about HOW to devise an
appropriate strategy for your organization.
“CREATING THE BEST SOLUTIONS”
By Julie K. Silver, MD
By Mark McCormack (Audio )
This book gives advice on how to —
read people — create the right first impression —
take the leading edge -run and attend meetings — the
secrets of successful selling and moving up within the
organization.
By Steven Babitsky
The average physician will negotiate for
millions of dollars over the next twenty years without having
any training in negotiation skills. This book was written
especially to provide physicians with the negotiating skills
they need to get what they deserve. The book is
straightforward, easy to read and features over 250 examples
which explain exactly what to do, and what not to do, during a
negotiation.
"ROOM FOR COMFORT" By Julie K. Silver, MD
By Jain Malkin
John Wiley & Sons, 1989
The core of this volume is a detailed
analysis of 27 medical and dental specialties and their
respective space planning requirements. There is information on
the psychological factors to be considered in health care
design, plus the general parameters of medical space planning.
"PROMOTE BY TEACHING” By Julie K. Silver, MD
Ronald Friedman and Penny Altman
Professional Resource Exchange
John Wiley & Sons, 1997
A great resource on seminar promotion
resources.
By Julie K. Silver, M.D. and Lauro S.
Halstead, M.D.
Yale University Press, May2001
The effects of polio that occur decades
after the disease has run its course—weakness, fatigue,
pain, intolerance to cold, difficulty with breathing and
swallowing—are often more devastating than the original
disease. This book on the diagnosis and management of
polio-related health problems is an essential resource for
polio survivors and their families and health care providers.
"A BOARD PERSPECTIVE" By Julie K. Silver, MD
By Marianne Jennings, JD
Lebhar-Friedman Books, January 2000
Understand the role of the Board of
Directors and the important points in helping to guide the
Board's policy and strategy.
By Bobb Biehl
Broadman & Holman Publishers, January
1998
One of the world's most respected and
successful Christian business leaders shows you how to make a
positive, lasting impact as a member of any board--corporate,
non-profit, or religious.
"GIFT-GIVING CONUNDRUM" By Julie K. Silver, MD
By Robyn Freedman Spizman
Crown Pub., Oct 1998
Sure to please even the most
discriminating gift buyer, "The Perfect Present"
offers a great collection of suggestions for one-of-a-kind
gifts, as well as a thorough resource of where
By Lisa Hullana and Karl Preston
Dog Gone Books, March 1995
By Suzanne Singleton
Twenty-Nine Angels Pub., March 1998
This handy year-round reference will
assist readers in selecting that perfect and clever gift for
any age, any occasion! Includes party tips and clever ways to
wrap and is written in an inspirational and whimsical tone.
Encourages readers to be creative while shopping
making gifts and asks that readers sending their clever
gift idea. Includes plenty of theme gift ideas to give at a
bridal shower -for the groom, too! Your gift can be the hit of
the party!
By Sandra Wilson
Hara Pub., Jan 1996
Master the art of giving by uncovering a
wealth of imaginative gift ideas which will produce gifts that
will be treasured. This guide helps you discover what your
recipient truly wants and helps take the guesswork out of gift
giving.
"THE POWER OF THE PRINTED WORD"
By Julie K. Silver, MD
By Caitlin Dover (Editor)
North Light Books, May 2000
For some great design ideas check out this
book. It features winning designs from Print Magazine's
National Design Competition.
Avon, July 1997
Author's review: From business cards to
bounce back cards, from the media to mainstream marketing
you'll learn how to tap new markets, win new business and leave
your competition in the dust. Like my seminars on the topic,
you won't leave in the middle, you won't fall asleep and you
won't go away empty handed. This book is filled with 101 no
cost-low cost ways to increase your profits and help others to
succeed as well.
By Elaine Floyd
E F Communications, June 1998
Boost sales and raise funds with a
printed, faxed or Web newsletter and the help of this manual,
which surveys how to write and produce an effective newsletter.
From finding writers and setting up mailing lists to reducing
production expenses and avoiding copyright hassles, this packs
in practical marketing-oriented advice which goes far beyond
most general "how to write" competitors.
"CAST YOUR NET" By Julie K. Silver, MD
By L. Michelle Tullier
Jist Works, 1998
The author, L. Michelle Tullier, Ph.D
says, “The best way to get a job, advance your career, or
succeed as an entrepreneur is to network. But what does that
really mean and how do you do it? In this book, I debunk the
myths and misconceptions about networking, showing you how to
cultivate and maintain rewarding professional relationships in
a way that doesn't require using people or being a pest.
By Ford Harding (Paperback)
Adams Media Corporation, 1994
By Marc Kramer
Vgm Career Horizons, 1997
The author, Marc Kramer, says, “I
wrote this book because so many people would come to me after
they lost their job or joined the sales force of their company
asking for contacts. They didn't realize how many contacts they
actually had and weren't aware of them. They also didn't know
what organizations to join and what to do at those events. This
book is a quick read with lots of contact addresses and easy to
follow suggestions on how to improve your network.”
“GOOD IMPRESSIONS” By Julie K. Silver, MD
By Allan Boress, AMACOM, 1994
Designed for the many consultants and
service professionals who can't stand selling, this guide
supplies a step-by-step proven approach for maintaining and
growing a business--even after raising fees. Boress, a
nationally-known speaker and business development expert,
shows how to listen to potential clients, ask questions,
evaluate answers, avoid fatal mistakes, and maintain contact
and control in the sales situation.
By Robert Kausen, Life Education, Inc.,
1989
This practical book, now in it's fourth
printing, is a perfect introduction to a profound understanding
about people, relationships, and service. Kausen's light and
pragmatic style makes easy reading without losing the deep
impact. It is filled with delightful and amusing vignettes that
demonstrate the direct connection between state of mind, our
moment-to-moment experience, and our capacities to sustain
fulfilling personal and professional relationships.
“ONE-ON-ONE MARKETING” By Julie K. Silver, MD
By Alice Anne Andress, W B Saunders Co,
1996
Addresses the need for a comprehensive and
ready-to-implement reference on running the medical office.
This quick and easy resource covers the personal and legal
issues of patient care as well as sound business practices to
keep a medical office running efficiently! Provides
sample consent forms, letters, and procedural policies.
