UO Magazine > Marketing Minute Archives

NOV/DEC 2006 Shoestring Marketing

By Julie Silver, MD

Promoting your practice doesn’t require a huge budget. Build your practice using the fundamentals of good business and solid relationships.

SEP/OCT 2006 To PR or Not to PR

By Julie Silver, MD

A public relations firm can improve your practice’s image in the community. You can do it yourself, but the skills of a professional may be well worth the investment.

SEP/OCT 2005 Your Marketing Black Bag

By Julie Silver, MD

Effective marketing starts with practice fundamentals. Make sure you have them in the bag if you want your practice to grow.

JUL/AUG 2005 Get Unwired

By Julie Silver, MD

Electronic communication has its place in medicine, but when it comes to diagnosis and treatment, there is no substitute for a face-to-face exchange.

MAY/JUN 2005 Golden Goals

By Julie Silver, MD

You have to know where you’re going if you expect to get there. Creating—then rechecking—goals can keep your practice focused.

MAR/APR 2005 Good Cause Marketing

By Julie Silver, MD

Charitable activities can enhance your visibility in the community and your reputation with patients.

JAN/FEB 2005 Power of Women

By Julie Silver, MD

Matriarchs often make health-care decisions for their families. Reach the woman with your marketing efforts and you reach everyone in the family.

SEP/OCT 2004 Marketing With Integrity

By Julie Silver, MD

Quality selling is not convincing someone to do what you want, but listening to what they need and letting them know if you can help them. Marketing in this light can be done with sincerity and integrity.

MAY/JUN 2004 Take A Quiet Lead

By Julie Silver, MD

Great leaders are not always in the spotlight. They succeed in growing their practices with quiet confidence and persuasion. Hone your leadership skills to shepherd your practice to success.

MAR/APR 2004 Charm School (pdf)

By Julie Silver, MD

Good manners and etiquette are more important than most people care to admit, and more dismissed than they should be. Mind your P’s and Q’s to help your practice grow.

SEP/OCT 2003 A Loyal Contingent (pdf)

By Julie Silver, MD

Although they do have certain expectations about their physicians’ clinical skills, patients are most often satisfied with their care if they are treated with common courtesy. And a satisfied patient is a loyal patient.

MAR/APR 2003 Doctor on the Web (pdf)

By Julie Silver, MD

Individuals, including your patients, are using the Internet more and more, particularly for health-care information. Don’t be left behind by not having a Web site for your practice or having an outdated one.

JAN/FEB 2003 Go Directly to Your Patients (pdf)

By Julie Silver, MD

Direct mail marketing is a tried and true method of getting the attention of customers. You can use it to tastefully attract new patients and get the attention of existing ones.

SEP/OCT 2002 Brand Your Practice (pdf)

By Julie Silver, MD

Creating a brand is a way to make your practice stand out from its competitors. It includes making a promise, keeping it, and letting the public know about it.

JUL/AUG 2002 Five Habits of Successful Physicians (pdf)

By Julie Silver, MD

What separates physicians who thrive from those who only survive? According to Confucius—and authors such as Steven Covey—it may be simply their habits.

MAY/JUN 2002 Happy Employees do Great Things (pdf)

By Julie Silver, MD

Helping your employees feel needed is key to their success…and yours. Whether it’s a simple or a more elaborate plan, motivating your employees to do their best can make all the difference in the success of your practice.

MAR/APR 2002 Go for the Old (pdf)

By Julie Silver, MD

The senior members of your patient panel may be the seeds of a great niche for your practice. Expand on what you know about their care to stand out as a top physician for aging patients.

JAN/FEB 2002 Good Buzz, Bad Buzz (pdf)

By Julie Silver, MD

Get people talking about you and your practice. When potential new patients hear good things about you from people they trust, they will pay attention.

NOV/DEC 2001 Roadmap to Success (pdf)

By Julie Silver, MD

Developing a strategic plan is the first step to leading your practice to success. Once you have a plan, follow it, check your progress, and revise it as necessary.

SEP/OCT 2001 Creating the Best Solutions (pdf)

By Julie Silver, MD

Good negotiating skills can enhance not only your marketing efforts, but all aspects of your practice. To improve your skills, you must first understand the process

JUL/AUG 2001 Pieces of Time (pdf)

By Julie Silver, MD

Almost everyone could use some extra time. Managing your minutes can help you save hours.

MAY/JUN 2001 Room for Comfort (pdf)

By Julie Silver, MD

Waiting will seem less burdensome for your patients if your waiting area is an interesting, relaxing, and reassuring place. Take time to create a good design, then maintain it well.

MAR/APR 2001 Promote by Teaching (pdf)

By Julie Silver, MD

Share your knowledge and expertise with other physicians and the public by speaking at a seminar or conducting one of your own. If you do it well, you will make yourself more visible as a professional and an expert.

JAN/FEB 2001 A Board Perspective (pdf)

By Julie Silver, MD

Physicians are often highly valued as directors for all types of corporations, whether for-profit or not-for-profit, and the physicians benefit from fresh perspectives on life and business.